Andrew Mackinnon – Founder and Managing Director, Taboo
Following a year of hustling on the streets of London, Andrew started The Taboo Group – a ragtag crew of connected characters, with the mission: to create engagement, experience and social chaos between brands and their potential consumers.
Nineteen years on, Andrew and his inspirational team has spurred Taboo to evolve into a one of Australia’s leading independent experience-led creative agencies, delivering campaigns for the country’s biggest brands: Telstra, TAC, Nike, NAB, Haagen-Dazs, Mecca, Bonds, Coopers and more. This year, Taboo was named in the global ADWEEK 100 Fastest Growing Agency list.
An insatiable appetite for ‘creating’ has borne a career spanning marketing, hospitality and (just about) everything in between. In 2011, Andrew opened the iconic Ponyfish Island, situated in Melbourne’s Yarra River with partners Grant Smillie and Jerome Borazio.
After serving four years on the board, Mackinnon was honored with the role of President of the Entrepreneur’s Organisation Australia – Victorian Chapter in 2017.
Andrew’s desire to build creative projects has re-emerged again, now branching into property development through the establishment of Assembly House, a 1200m workspace in Cremorne. The building is home to several of Melbourne’s leading agencies: The Monkeys, Rock Agency, Kate and Co and of course Taboo.
“The Event Sessions is an opportunity for people at the coal face of our industry to stand up and share the real feelings: both good and bad, exciting and scary with those looking to learn and prosper through these times.”
“It offers real insights from people with heavy and honest experiences, ready to arm our industry with inspiration and direction.”
LinkedIn: Andrew Mackinnon